Entrepreneurs can’t fall in love with this idea if they want to succeed

Jessica Richman says entrepreneurs can’t allow themselves to become “schmoozepreneurs” — people who think it’s cool to be an entrepreneur but never do the hard work necessary to make their companies successful.

“Having a bias toward action is so important,” says Richman, co-founder of uBiome, a San Francisco-based biotech company that gives consumers information about how their behavior impacts their microbiome. (Your microbiome is the collection of all the microbes that are in your body and on your skin).

“I would say to new entrepreneurs, not to fall in love too much with the idea of entrepreneurship and how cool that is,” Richman says in the video above. “Instead, fall in love more with the thing you’re doing and do that thing well — and figure out how to get from where you are to where you want to be with the shortest distance between two points.”

Read more at the Denver Business Journal: http://bit.ly/1WVIiMi